This is the first hair dye I've tried on my hair from light to dark gray and have been using it off and on for a few years now. Seems to be 4 weeks. My procedure: I wash my face with the shampoo that came with it, apply it, slip a winter hat over a plastic bag to seal in the color, and let it sit for about an hour. Another trick to make it last longer is to wash my hair about once a week. Black seems to work best on my hair, I've mixed dark brown and black before. At one point a neighbor thought my hair had turned purple, if anything, rinse or rinse again. That's the beauty of this product, it's very easy to use and if it's too dark it fades. Another plus of this product is that it doesn't smell like chemicals and my scalp doesn't burn or itch during/after.
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