I like that they have multiple tools to help us with our campaigns in terms of ad copy writing as well keyword suggestions or analysis services etc.. They also provide great customer service which helps me feel comfortable when working through any issues we may be having during one campaign's lifecycle! The only thing i dislike about them at this time are their pricing plans but it seems there will soon come another plan out so hopefully thats not going away anytime too quickly :) We've been using sitewit since early 2018 & its helped grow traffic by over 100% year upon yr across all channels (organic + PPC).
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