I like that we can create custom reports in order for us to have an overview of all our campaigns at once, so if one campaign is doing well then this would help with knowing what other ones need improvements! The dashboard could be more interactive when editing each report as there isn't much interaction between them which makes changing things difficult sometimes; maybe having tabs instead? Overall though its been very useful since creating my first account about 3 months ago now!! We needed something where every time you log into madtrixx you get automatically sent out emails from within their platform showing how many impressions/clicks etc were done over different periods throughout last month (or years).
This helps me keep track better than manually logging everything myself because i'm not always around during business hours but also gives others who are able see exactly whats going through too without any issues :).