I was hoping to use this for a craft project but when cut it wears out and sheds white lint. It's beautiful and me at the same time haven't measured it, i have no doubt it's about 9 feet long, but the fact that it wears TERRIBLE when cut, not just along the cut edge but along the edges of the length of the strap is a big one Cons I suppose it might work for some applications where it doesn't matter but for craft purposes it sucks and very frustrating I would suggest looking for another tape.
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