I'm half Hispanic and a mix of European and American. My hair is mostly black, loose curls, I keep it short and slicked to one side. I have fairly ethnic "horse hair" as my mother likes to call it, and I grew up wearing hair gels. Most store-bought gels leave hair flaky and don't last long. However, this American Crew formula is flake-free and you can even wet it and discard it. This is the only hair product brand I will buy as their lipsticks, fibers and hair creams make me feel like a supermodel. I will never buy any other hair product again. I've tried quite a few vegan things in the past and I hope one day American Crew will be able to offer cruelty-free vegan versions of their products. But now I have about 10 different products in my hairstyling repertoire and each of their products is specifically designed for the look I want. READ LABELS. Your product efficacy descriptions are accurate and I can wear your products all day and my hair looks EVEN better at the end of the day! Somehow they managed to make everything smell really good! Please consider Jumping Rabbit Certification to help consumers like me buy more of your products! Also, label it vegan if it is! However, I will not use any other products - and when I do (in cases where I forgot them at home) I always regret it.
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