I like how it is easy to learn but still has many advanced features and tools that allow you to create more interesting graphics faster than most software out there.
It can be a little tricky at times, especially if things are not intuitive yet or don't have an obvious way of doing what we want them too do. If your looking for something with both creativity options AND efficiency in terms of time/cost this program should be looked into! We use Photoshop mostly so having some creative freedom while saving us some money (we used Adobe products before). This allows me to customize our designs as needed without spending hours trying different programs and learning new ones all by myself when I could spend my valuable work days actually working instead.