I like how easy it is for me as an advertiser, to find my target audience or even reach out new ones that are not yet in our database! There's nothing really bad about this tool so far but i would say there could be more features added such as targeting certain types/genres etc which makes sense because we do have different products targeted at them (e-commerce vs DTC). We use realsiticies mainly when conducting market research with clients where they want us to show their ad spend across platforms including social media ads & digital channels e.g Google Ads + Youtube views - all through one dashboard rather than having multiple spreadsheets each showing individual stats from these sources only available if you were logged into those systems separately.