Mozo is an amazing tool for finding reviews. It's very user friendly and has all sorts of options to help you find what you are looking for. I have loved this little site since day one as they do not mess around with their pricing plan like most platforms. Pricing can be confusing if it was ever made more clear with upgrades when signing up. Other than some confusion about upgrades or being charged several times due to mistakes on my part in signing up (which i am sure many others had), I love that moz does exactly what its supposed to do without adding any junk bells and whistles. I also highly recommand them over other competitors because of how much more detailed you get feedback from them compared to the rest. You know right away that they care about your business! Great customer support makes even better decisions atmoza is great at getting back on point so quickly! We needed something for internal research purposes for our customers as well as just ourselves to gather information. They were able to give us access to data sets without having to jump through hoops. I like that it is easy to use and navigate. It can be very helpful for business owners who are new to SEO. There are some things that could be improved, but overall this tool has been great for me. I have used it in conjunction with other tools such as Google Analytics and Google Search Console. This helps me track my progress and see what keywords are bringing me traffic.