Great toothpaste. I understand people used to think it was weird as it was salty, pink and didn't have any particular texture. I used it in Europe many years ago and then moved to the US. I will take it with me as it is of exceptional quality and I liked its 'oddity'. Here I found this version much more adapted to the "general taste". I still like it and seem to be more "honest" than others like Colgate or Crest. Less sweet, intense fresh mint, pleasant lather that isn't overpowering (some almost choke me lol), breath is fresh for hours and workers are surprised when gums bleed. I go to the dentist once a year to have my teeth checked and cleaned. They always emphasize the good hygiene of my teeth and the fact that I have very little tartar - I think this is due to its use.
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