
I used to use Tom's Brand deodorant which smelled nice and contained organic ingredients but wasn't very effective - it only lasted 1-2 hours before I had to reapply. This deodorant from Arm & Hammer contains similar beneficial ingredients, but in my opinion lasts much longer and smells better than the Tom's brand (but not overpowering like regular artificial stuff). It definitely doesn't last 24 hours on me, but I can put it on in the morning and it lasts at least until early evening. It's also slightly cheaper per ounce than the Tom's brand.

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