I like how simple it is for me as a user of this product! It's very easy to navigate using my keyboard or smartphone app without having to look at any screens. The AI sometimes seems not so great but that could be because when you first use it there may need some training until it gets better (as other reviews have mentioned). If your looking into something similar try out smartaction. They do offer free trials if needed which makes them more affordable than others who charge $50+ per month. This has helped us keep all communication within one platform rather then trying multiple platforms such as google hangouts/skype etc.