The best part is that it's very easy to use with many different features available if you need them in your application (we are currently developing an app only using its API).
I think there should be more tutorials about how to build apps using this service since some people get stuck when creating their first project or have trouble getting started at all because of lack information/tutorials provided by support team members from SAMOby itself - they are always willing help out but sometimes we don't understand what exactly needs clarification so just ask! We developed our own native Android App which connects directly through SMS gateway without any middle man needed between us as sender & receiver. It saves time while delivering messages for customers who want immediate feedback after sending via email / smtp servers etc.,.