I like that it has all the features one would need to keep up with your sales process. It's easy to use and gives you more options than any other platform out there. The customer service can be lacking sometimes which makes things difficult when you have questions. Make sure to try this product out before making your decision. We were able to track our leads and their progress throughout every stage of the sales funnel. We've also been able to identify what content needs to change to help move them towards closing.