I like that this tool can provide me with all the data, statistics and information I need to make informed decisions about my content strategy. The tool is very easy to use and it's not expensive. There are some options that I do not understand well yet. There are also some features that are missing, but they will be implemented soon. I would recommend this tool to any media marketer or digital marketing specialist who wants to have a better understanding of their target audience. It helps us to analyze traffic sources and reach our audiences more efficiently.