The platform is intuitive to use, so I can easily build my campaigns and track performance with ease! Not much at this point as it's still growing and improving.
It could be nice if you had more flexibility around customizing elements of your ads, but that isn't something we really need right now. We're using PICREEL primarily for our Facebook advertising. From there, we have been able to run tests across different audiences, ad formats, etc., which has helped us optimize our spend better than ever before.