The ability to create, test and deploy app quickly through azure portal without using much coding knowledge or heavy tools like Xcode etc! Azure has all required features available at one place which can be accessed by anyone with basic IT skills only. User interface may need some improvement but overall experience of working thru this platform was very good so far as its speed and ease of use are concerned. I would say that best part about azure cloud service is it provides you your own server space where multiple instances/apps running simultaneously will not affect performance. It's free too!! And most importantly there's nothing better than having everything under same roof when dealing with business solutions such as accounting / sales CRM applications! Integration between different systems becomes easy due to single point access provided via azure services. We have implemented several projects within our organization wherein we needed integration with Salesforce along with other databases (MS SQL) & web application(PHP). So basically what AZUR.