Very dissatisfied with this product. I left it on for 10 minutes after washing my hair as per the instructions. Photo one day after applying the toner - I tried to wash off all the purple but you can see there is very little left. He dyed my parting purple and didn't even dye the rest of my hair - the areas that didn't turn purple stayed coppery yellow as if I hadn't dyed them at all. Remember that I carefully and evenly applied the toner to all of my hair, not just the top of my head. I spent about 5-10 minutes washing off the purple after I got out of the shower and the purple was still on my head. It's really not a very good pick-me-up. Instead, I'd recommend the Maple Holistic Purple Conditioner - a much better shade of white and easier to wash out without leaving any purple behind.
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