The best thing about datadrop was that it helped me solve my problem of not having enough time for my online store's marketing activities while simultaneously running an e-commerce site at work (which I never really had much free time). It also allowed us to track every single customer interaction in order to get more insights into which channels were performing well or poorly. One disadvantage would be its pricing - if compared to other services out there like MailChimp their service plan is way cheaper but doesn’t provide some basic features like autoresponders & email templates. Also they didn’t offer any discounts when we used them during Black Friday/Cyber Monday sales campaigns. So basically I recommend using Datadrops only as one additional tool in your arsenal - use the same metrics you always did before and see how things can improve! Before implementing DD Marketing, I tried everything possible including Google Ads without success. After.