I like that this is an automated way to get your leads into Salesforce, it doesn't take too much time at all as it's very easy to use.
The only problem that i have noticed so far with Leadwave is that sometimes our data will not load correctly, which then causes us to lose those sales opportunities. If you are looking for a tool to help automate your marketing efforts then Leadwave could be the solution for you. We are able improve productivity because we can send bulk email campaigns out in a matter of minutes instead of hours or days.