The ease of use for our clients who are able to have their customers pay online using mobile devices with no cash transactions required! I believe this product has provided my client's service area an outstanding way to provide customer service without having to carry large amounts of money around in person or over phone lines. It does take some time getting used to but once you do it will become second nature very quickly. If we did not utilize DivRt there would be less chance of loss due to fraudulence when paying by credit card at any location where payment via bank transfer may occur.