The user interface of the software is very easy to use and is very intuitive. The software is very easy to upload data and it does a good job at organizing the data. The reporting and insights are not very easy to understand, but this is not a big problem for me. I think that the price is high for the user, but for me, it is worth it. I would recommend this software to anyone who is looking for a reliable and easy to use tool for consumer data research. I am using this tool for my company to perform consumer data research. I am using this tool to perform consumer data research. I like the ability to build segments and perform segmentation. I also like the flexibility in the reporting. Sometimes it is hard to visualize the data. It is a little confusing at times. If you are looking for a tool to segment and perform segmentation, then Resonate is the way to go. It is easy to use and provides a lot of flexibility. I am able to create segments and determine what people are looking for. This data helps me to communicate with my customers.