I like how easy it was to set up. It took me less than 5 minutes to install and get started with monitoring our site. Very quick and simple! There are some features in this software that can be better explained but overall this was a great product to implement at my organization. We were not able to use all of its capabilities (at least right now) because we had limited resources and time. If you have more experience using these tools or if you have some knowledge about them already, it's probably easier for everyone involved to just go ahead and purchase their own license since there are so many available options out there. Our main focus has been SEO & performance reporting. I like how easy it was to use - just sign in with my Google account and start monitoring websites. It's not as good at finding errors as some other tools out there but if you're looking for something simple and free to try before paying for more expensive solutions (which is often worth doing), this will do the job! We are using pulse to monitor our websites for issues so we can make sure they meet or exceed our SEO standards.