I've had the card for a few months now and I can say that it eliminates the need to constantly format the card. Take pictures of it (very quickly as this card works LIGHTNING, paired with a good Transcend USB 3.0 reader), put it back in the camera, go out and shoot another day, repeat - already several Recordings without formatting. I use mine with a Canon 5D Mark III, although I never capture too many fps. Like everyone else I prefer to use well known brands so it felt like a risk. I'm very happy so far and I hope to stay that way. Will be updated if this changes.
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