I like it for several reasons. I loved the built in soap, the abrasive top, the smell and the color! I know strange reasons. Can't say it reduced my cellulite but love how scratchy the top is. It really removes all the dead skin and exfoliating should help, right? I like the shape for different body parts. The two things I love most is it's time to get a new one! Why, because I hate body sponges and puffballs because they get nasty and full of bacteria. Nobody notices until one day you reach for it and think how dirty/old is this thing? With this sponge, when you run out of soap, it's time to grab a new one. Mine lasts a month or two. I get a supply every month when I subscribe and save, and my kids use them too when I have a surplus. I've been using them for about a year now I would say. Finally, when it's "done," I use it to clean my bathtubs because the abrasive side has been greatly reduced, but it still cleans pretty well!
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