The ease in which I was able see my existing content as well create additional email campaigns - not only were they easy but also very user-friendly! Customer support is fast & friendly (sometimes too quick!) with great suggestions/tweaks available when having issues creating an automatic campaign vs manually sending emails out myself every time new posts are made etc via WordPress website notifications. Really love how simple it makes everything so much quicker without doing all those manual steps required before now!! Would highly recommend this tool especially if trying automate more things that currently need done yourself otherwise can be tedious :) Creating our automated mailings have become SO MUCH EASIER than we used to do previously using various plugins along w different methods like CSV exports from Wordpress updates ect.. I like that it is easy & simple! It's not too much work but also doesn't require any programming knowledge which makes me happy :) The price might seem high since they are adding more features all time (which we don’t use), however if these additional services make their system better then why wouldnt one pay? You can set up some automated emails with this product as well so no need worry about forgetting an email address - perfect when sending out multiple promotions in quick succession!!