A clear toothpaste with a pleasant taste and very good lathering for an unforgettable brushing experience. I've only just started using it so I haven't seen any results on teeth whitening or gum health but I will definitely be switching my toothpaste to this one. Both my wife and I love it and she is picky about toothpaste. Update 3 months later: I feel like my gums are getting healthier, I'm not sure if it's toothpaste or I'm intentionally brushing my gums with this toothpaste as it represents gum health. I'm currently subscribed to it as I can't find it in local stores. A small amount is enough. I use half as much as regular toothpaste as it helps a little.
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