Based on my observations this product is definitely a game-changer for men's activewear... The material is incredibly soft and light-weight, making it easy and comfortable to wear during long runs. The moisture-wicking technology works incredibly well, keeping me dry and fresh throughout my workouts. The only downside is that the sizing can be a bit tricky to figure out, but once you find your perfect fit, these are definitely the go-to running socks. Highly recommend!