The way it tracks all my social profiles in one place helps me see everything I'm doing online - plus they have useful tools that can pull content out as well! It's an easy tool to use if you want to know what people are talking about but don't always feel like searching through google yourself or reading articles (that might be biased).
There isn’t much there right now other than some basic features which we didn’t realize when signing up so maybe this will change once more users start using their service but just keep your eyes open as updates could come at any time. Just go ahead and signup because they do add new sections constantly; however, this only makes them grow even further by providing us something different each month/quarterly update.