The simplicity of use which makes it easy for beginners as well as experts to learn this software quickly. I like that you can track any type or dimension object by just few clicks. It's great if you need to make 3d models from real images but don't have much experience in computer vision so this program help me solve my problem. Tracking multiple objects at same time was not very accurate sometimes because there were too many points being tracked. If you want something simple then go ahead but be prepared to spend some money otherwise your results will probably be less than perfect. You should definitely try before buying, especially when doing large scale projects where tracking hundreds or thousands of items. Real image capture using camera;.