The ability for our team of social media marketers (and soon product managers) in Brazil, Chile & Colombia are able understand each other's campaigns very well! We can't be better than this platform when it comes specifically with marketing automation tools that support all my needs - from A/B testing down through building templates / visualizing insights across channels like Facebook Ads etc.. Sometimes there might need extra clarification if you don’t have someone local who speaks your language but we were made aware right away so no problems here at least :) I love how easy they make their integrations too using Zapier as an example which makes things super seamless between platforms allowing me spend less time doing work instead focusing what actually matters most -- growing business!!