I like that it has so many different features from analytics right up through email management! It integrates with most everything you could want for your business website - which makes life easier when trying to decide how best to use one feature over another. The price can sometimes make this an issue if not used wisely but overall they have been very helpful in answering any questions we may have had about their product. We've noticed increased conversions as well as improved ROI by being able to provide our clients more information about what's working or where improvements need to be made via analytics reports provided by SCADY.