I like that it is easy to use, has intuitive templates for most of my needs (such as blog posts or landing pages) so they are simple enough even if you have little experience with WPEngine's tools yet! It also helps me quickly create an email list from all web site traffic which makes our marketing more effective than just having random people sign up in Google Forms at conferences etc - we can target them much better by sending emails via MailChimp later down the line once their interest grows after signing-up first time around! The only downside really would be how long some tasks take compared to other platforms but this could possibly improve over future updates / new features. We've found a way to track visitor behaviour across multiple websites using one tool allowing us then analyse what content works best where without needing separate software installed per project e.g.- Facebook ads vs Instagram stories/.