Okay, so so far I've only tested this on a small portion of my hair (my front bang), and I'm actually pretty pleased with it.I haven't tried any other brands, like Mofajang, so I won't be able to make a comparison.But this looks and feels nice. The hold is light to medium - not really like a thick wax like I thought, but something more akin to the feeling of when I put a little hair gel in my hair.I put two rounds in on completely dry hair (I'll try it with "80% dry hair" next time), and it honestly looked a lot pinker than red.The only reason I knocked a star off was for that. I thought it would get redder with more application, but it just gets a darker pink.Although, I don't mind pink necessarily, so I still like it pretty well. It gives a nice pop that doesn't look too "out there" in my sandy blond hair.I heard others mentioned it smelled, and I've heard of that with Mofajang - smelling similar to cologne or something, but that wasn't really the case with this product. In fact, it had very little smell as far as I could tell. If you stick your nose in the jar it has a slight scent, yeah, but you don't notice it like, once you've got it in your hair and everything.Again, I can run my hands through my hair and it doesn't really feel like it's got product in it besides maybe a bit of hair gel (which I use on the rest of my hair anyways). It's soft - not hard or waxy or anything cheap or crappy looking/feeling like that. I wasn't looking for cheapy Halloween stuff, and this met my expectations.After about 5-10 minutes I am able to run my hand through my dyed hair easily and there is no traces or residue left on my hand. I don't know if it's exactly safe to lay on a white pillow case, per se, but once it's dry, you shouldn't have any concerns with it rubbing off on your clothes, etc.Overall, I'm very pleased, and will definitely try the blue or purple next time (so yes, would buy again).My only gripe was that it wasn't as red as I was hoping for. Still, if you're looking for pink (less application) or light red (more application) then this is what you're looking for.
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