Review on smartURL by Doug Cardello

I liked how everything was mapped out for me! No searching around or guessing what they want. It's straight forward with one click options. The whole experience feels more like an app than website. The fact that it seems more organized than other URL shortening services makes it easier for people who don't use them every day (like myself). If you are looking to shorten your URL's, this is for sure worth trying. They really helped us understand our target audience which gave us better information about where we could be putting ads online.