Oh my god I love this thing. I use maybe 10 days and can see a big difference in the red tint. I have naturally strawberry blonde hair and I hate red in it. It softened the red so much and made it more of an ash blonde blonde. I've used "purple" shampoos in the past and always felt like I had to wash my hair afterwards, or hated the little ones. Not with Loma. I can't compare it to other LOMA products, this is my first time using their line but I plan to buy regular shampoo and conditioner.
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