The social aspect is great. I can create my profile (or other people's) easily without signing up for anything else. It helps me be more connected in places where there are no wifi spots available or it would cost an arm & leg. There aren't any cons as far as I know but some say they don't use all features fully because you have to upgrade your plan which isn't cheap at around $12/month per device! If anyone has issues finding free hotspots try looking near schools first - students often get access through school networks since not everyone carries mobile devices everywhere. Having this service makes connecting easier than before even if we were lucky enough to find one nearby.