The ability to use the platform on both mobile and web to create, manage and track products and chemicals. The platform is easy to use and easy to navigate. There is a little bit of a learning curve to get used to the platform, but that can be overcome. I do not see any downsides to the system. Currently, there are not many other platforms that are as user friendly as Blue River. I have had to learn how to use the platform and how to use the software to best utilize it. If someone is looking for a system that is easy to use, they should give Blue River a try. We are able to track all of our products and chemicals and we can create new products on the fly. The customer service is also excellent.