The platform has been very helpful in our ability to quickly build out new promotions without having to rely solely upon manual processes or other tools which are not always reliable (or available). We've had some challenges getting it set up correctly but have since found ways around this issue - so far we haven't encountered any major issues! I would like more flexibility when creating custom reports within the tool itself rather than needing additional software/tools such as Excel etc., however these limitations aren't deal breakers at present time given how much value they provide us overall. Our team uses advancedpricinglogic daily across multiple channels including social media platforms & email campaigns where promotional offers get sent automatically via API's from each channel into one place allowing easy tracking / analysis of what works best online and offline. This allows greater consistency between different marketing activities giving better insights about future trends. It also provides great reporting capabilities helping identify opportunities for growth internally through increased sales volumes due to improved targeting efforts.