I like that it's easy for me as an individual user with no IT knowledge or support staff to use - so many other BI tools require technical expertise which makes them difficult if not impossible to get started in some cases! It would be great for us to have more options within our price range (we are currently using Tableau Desktop) but at this point we're happy enough where we can see what needs improvement and make changes ourselves. We've been able to create dashboards quickly without having to hire any additional help from external resources.
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