The simplicity of it all! We've been able to quickly identify how many impressions are made by each ad and which networks drive the most traffic. With that information at our fingertips we can make better decisions for our clients in terms of creative production, media planning and placement. We have not found any downsides to using this tool so far. This is a great way to get insights into the data behind your client's campaigns. Our clients love the fact that we can provide them with insights they couldn't find anywhere else.