The best thing about this software is that it's free and easy to use. I don't have to spend time researching my competition, instead I can just focus on creating content for my blog. It also allows me to post multiple times per day which helps me keep up with all of the new posts from other bloggers. There are some minor glitches here and there but it's not enough for me to drop it. I've been able to monitor all of my social media accounts in one place, so now I'm always aware of what people are saying about my brand online.