The first thing I liked best about Direction Local was that it offers detailed reports allowing me to see the specific results from SEO efforts. It also allowed me to see how much traffic I was getting from various sources. I dislike that it isn't as easy to use as other similar web analytics tools, such as Google Analytics or HubSpot. I would also like to see more features such as custom search terms or a way to set up filters. It was a good tool to use, but it is not the best. I would suggest using other web analytics tools like Google Analytics, or HubSpot. I was able to track my website traffic using this tool. It helped me to see where my target audience was coming from and how I could improve my SEO efforts.