The Gentle Beauty: is a commercial brand that seeks to represent a more viable alternative in the market, considering that manufacturing process, is a cosmetic line based on natural process avoiding at all costs experiments with third parties, all its process of elaboration and creation of its products are partly synthetic and partly from natural plants, which makes its line better complement the skin of women, obtaining better results than other brands, its product line allows a better communication channel, Its product line allows a better communication channel, since it offers variety in its merchandise, its entire line of lipstick is manufactured in water base with excellent results at cosmetic level, with a very bright finish that makes its commercial process very easy to use, has several products that go hand in hand with all its commercial line and which offer a very complete experience throughout its process of use, its website has a very feminine design, and attractive to the eye which achieve a better commercial process, considering that its white text is a little difficult to read, they have to optimize a little the typography of the page and look for a more legible color, its presentation is direct and only focuses on their products, allows direct purchases on their website that integrates a digital payment mechanism that allows payment by credit card, debit card, digital payment system and mobile payment, with the option of home delivery and international shipments, its page has a balanced and modern security system that is executed in commercial operations, its page was elaborated with very solid colors which gives a very feminine image in its presentation achieving a stable business scheme, the level of advertising directed to its products seeks to further optimize its market and allow a greater number of sales of its merchandise online, its brand has time in the market offering standard quality product of simple use and inspired by natural products.