The best thing about this software is the ability to easily share your findings with team members. This allows them to collaborate on the results as you create them. In order to use this product effectively, you need to have some knowledge of how to manipulate data to get good results. If you don't know how to do that, then this program may not be for you. I was trying to find a way to visually show my team what I had found in our data and this software made that very easy. It also allowed me to share those results with others in the organization.
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