The team at CP have been incredibly helpful in our understanding of market segments, product potentials & opportunities. They have helped us refine scope around our KPIs by drawing insights from their expertise with similar products/services already available as well as creating new ones that may not be currently present. This process has allowed for more effective targeting across channels (e-commerce vs SEO).They bring great insight into how consumers are thinking about buying behavior over time through segmenting markets using data models we've created ourselves but also pulling other datasets like Google CPC or Amazon pricing structures - resulting in much better decision making within the organization.
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