I love that they are constantly updating their platform to keep up with new features, trends in social media platforms etc! Really like how easy it was for me as an agency owner/operator to manage our clients' accounts from one dashboard (Hello Society). As of now we have used them solely for pinning but can see many other uses such as creating content within their system or even using some sort of chat feature between users who need help. We haven't used all of the available tools yet so not sure what else there may be out there at this time. The biggest benefit has been ease of use when managing multiple client's boards across different agencies - allowing us access via API keys rather than having each individual user login separately everytime which saves SO much admin time!!