I like that the system is integrated with our CRM, so we can see all of my contacts in one place - which makes it easier to identify new leads for follow up! And you have an easy way to keep track if someone has been contacted or not. It could be better about getting emails through from others using their contact list (no auto response). There are other similar systems out there but this seems more complete than most as far as functionality goes. We use MBRAIN Adaptive primarily when conducting research surveys; they give us feedback right away after each survey closes allowing immediate action/next steps needed. They also make sure everyone gets reminders via email before closing dates pass. This really helps boost responses rates since people know exactly what's next without having to think too much. Having access into your customer database gives insight into who.