The tool is easy for me as an end user (non-developer), but it's also very powerful from my perspective when I'm looking at dashboards or reports that give insights into how people are interacting with our brand in different ways across channels/platforms - both positive & negative interactions! It would be great if there were more prebuilt templates available so we don't have go through this process every time new content comes online etc., however once you've got your own template / style down pat its pretty simple :) We use infey analytics daily within B2B marketing teams who need insight quickly without having resources spend days working up their first dashboard report themselves using other tools suchas Google Analytics Data Studioetc..