I like how they have a variety of templates available (we use them as a template library). It's simple to set up so anyone could do this without much training. The only thing I dislike about backdrop is that sometimes there are issues where emails don't send through properly. This usually happens if someone changes something within outlook and then sends again. If you're looking for a tool that allows others to see what you've sent out, but also gives you some flexibility, this would work well! We use backdrop to keep our pipeline full while keeping everyone updated at once.