The ability to connect with my customers by providing them with content they actually want/need via email campaigns was amazing! I am able to have conversations with potential clients that lead me directly back into their inboxes where we can build relationships organically over time instead of using cold outreach or other tactics which are often ineffective. As far as user experience goes - it could be better in some ways but not enough to keep us away from this product. We're solving problems like how do you get people who find your website through Google searches to become advocates? And then help those advocates turn around and share our brand elsewhere without any friction.